Management requires an understanding of how people work—for empathy, efficiency, and effectiveness. But people are complex. 

An array of tools exists to help compartmentalise people into INTJs or Ds or some other personality profile. But none of them really get to the core of why people do what they do or how we can work best with others, maintaining both motivation and wellbeing.
As captivating and diverse as human behaviour may appear—and as fun as all those personality surveys might be—the driving forces behind why people do what they do are surprisingly straightforward. Whether you work with children or adults, understanding these basic psychological needs is essential for creating a supportive and productive environment.

In “Why People Do What They Do,” Dr Justin Coulson draws upon the latest research in organisational psychology to explore the factors that influence our actions and decisions. Throughout this presentation, you’ll uncover: 
•    How individuals thrive when their basic psychological needs are understood and met. 
•    The importance of creating environments that foster growth and development, rather than attempting to “fix” individuals—and how to do it. 
•    The significance of balancing warmth, involvement, and healthy boundaries to promote flourishing in both children and adults.  
•    The one essential element that leads people away from being stuck and coerced and towards an empowered, committed approach to motivation and wellbeing. 

Get ready to transform your understanding and confidence in navigating human behaviour with Dr Coulson’s revolutionary insights and practical strategies in a session that will reshape your work approach.