Loneliness in later life is a growing public health concern, with particularly acute impacts among culturally and linguistically diverse (CALD) older migrants in Australia. Beyond social isolation, many experience cultural disconnection, identity loss, and limited access to meaningful, culturally resonant activities (Baldassar, Ghosh & Marino,2025). While social prescribing has gained traction as a community-based response, existing models often remain culturally generic and underutilise the potential of arts and creative practices (WHO, 2022; Dadswell & Bungay, 2025). This presentation draws on empirical insights from culturally co-designed arts-based interventions, including group singing programs, to argue that creative and cultural practices can play a transformative role in addressing loneliness by fostering social identity, belonging, and emotional wellbeing. It proposes a shift from service-based models toward experience design, where arts and cultural activities are intentionally designed as immersive, identity-affirming experiences. Building on this, the concept of a “Cultural Wellbeing Economy” is introduced, positioning arts-based social prescribing as a platform for innovation (Pine & Gilmore, 1999; Vargo & Lusch, 2008). Three key themes will be explored: (1) how arts-based interventions (e.g., music, storytelling, and cultural performance) support social connection, identity, and emotional wellbeing; (2) the role of design and co-creation in developing culturally meaningful experiences; and (3) emerging innovation pathways, including digital platforms, hybrid cultural programs, and living lab models that integrate arts, technology, and community engagement. The session is relevant for researchers, policymakers, creative practitioners, designers, and community organisations. It offers a novel interdisciplinary perspective on how arts, design, and innovation can contribute to scalable, culturally responsive solutions for ageing well in diverse societies.