Al Gounder is General Manager – Brand at Chartered Accountants Australia and New Zealand (CA ANZ), based in Sydney. He leads brand strategy, creative services, and major brand-led initiatives focused on strengthening the relevance, credibility, and long term attractiveness of the accounting profession.
With extensive experience across brand, marketing, and creative leadership, Al works at the intersection of strategy, storytelling, and evidence-based decision making. His work spans large scale campaigns, brand governance, partnerships, and executive level communications, with a focus on translating complex issues into clear, meaningful narratives.
Al brings a practitioner’s perspective to discussions on reputation, perception, and professional identity, with a strong emphasis on impact, authenticity, and long term value.