This paper introduces a novel framework to distinguish firms’ substantive operational responses (Walk) from symbolic reputation-focused actions (Talk) following cyberattacks, using granular online job posting data to capture cybersecurity-related hiring dynamics. Employing a difference-in-differences design with a propensity score matched sample, we find that breached firms systematically increase Walk efforts more than Talk, highlighting a strategic preference for tangible internal improvements. The adoption of state-level data breach notification laws amplifies both efforts. We show that Walk efforts are primarily motivated by the need to maintain institutional investor confidence, especially among domestic mutual funds, and are more pronounced in high-risk industries or when firms are led by technically oriented managers. Importantly, Walk efforts are correlated with significant reductions in the magnitude of future cyber incidents, greater cybersecurity investment, and improved financial stability. In contrast, Talk efforts, while ineffective in reducing future breaches, enhance disclosure practices and help mitigate reputational fallout. These results not only highlight the differentiated value of strategic hiring responses but also offer new insights into how firms manage stakeholder expectations, build resilience, and shape market perceptions in the wake of cyber risks.